Hailed as the most honoured award ceremony for Brands in Sri Lanka, SLIM Brands Excellence Awards 2017 night took stage last evening at the BMICH for the 16th season, showcasing the masterpiece achievements of all the big Brands in the local arena.
It is with immense pleasure and pride we announce that Mercedes-Benz secured the ‘Silver Award’ for the “International Brand of the Year” beating many other Multinational Brands including dominant FMCG entities of Unilever and Fonterra which have a very strong presence in the local market and were the winners of this category for many consecutive years.
The achievement was measured on the grounds of brand equity, brand positioning, brand finance, brand experience and on the strong foothold of brand presence locally along with local adaptation and acceptance. Luxury Lifestyle Experience that DIMO provides through Mercedes-Benz to customers together with the service excellence was the key needle mover of the Brand Story. This was the second time DIMO participated representing Mercedes-Benz for SLIM Brand Excellence Awards in this category.