DIMO partnered with “Spectrum 2017”, a joint project organized by the Interact Clubs of Royal College & St. Bridget’s Convent to showcase the talents of the Youth focusing on Vocals, Instrument Handling & Beat Boxing. The objective of collaborating with this event was to establish the GenX Nano Automatik in the Youth Segment while positioning the brand in their minds as the “First Car”.
The audience was allowed to sign off in the display vehicle at the stall, which created a huge engagement among the target group and posing for pictures with the given props at the “Free Photo Booth” with their friend circles was a highlight. Further, a detailed survey was also offered to be filled as a competition to win dinner vouchers in order to understand the mindset of the target group to sharpen the future communication platforms and modes for the Youth Target Group. The event was held on 22nd April (Saturday) from 4.00 PM onwards at the Havelock Sports Club Grounds.