Swaraj ‘ගොඩට යෝධයා මඩට ශුරයා’ promotional campaign commenced on 17th August from Kokkadicholai and will continue till 15th October covering Batticaloa, Ampara, Monaragala, Hambantota, Kurunegala, Anuradhapura, Polonnaruwa and Ratnapura.
This campaign is being organized with the prime objective of creating awareness and educating farmers about the Swaraj tractor’s delivery of high power, versatility and performance. During this campaign the DIMO Agritech team organized product demonstrations that would directly link with the farmer community to educate them on Swaraj tractor’s benefits, maintenance and services offered by DIMO. These activities were complemented with Roadshows with propaganda vehicles and interactive activities with the participants.
As part of product demonstration programs, DIMO Agritech team took Swaraj tractors to agricultural fields and showcased the product enabling farmers to experience the Swaraj tractor. Swaraj ‘ගොඩට යෝධයා මඩට ශුරයා’ Campaign also consists of dealer education sessions and promotional programs for financial institutes representatives.
Swaraj Tractor comes with 47 high power horsepower, 3136 CC, 1500 hydraulic lifting capacity, CRPTO, direction valve, 12’’ dual/ single clutch and RPM 2000 engine while offering maximum fuel efficiency for the user. Customers also can enjoy free registration when they purchase Swaraj tractors.