Maha Season campaign of Agri Machinery Division

Friday, September 10th, 2021

With an objective to elevating agriculture mechanization in the country DIMO Agri Machinery Division launched its Mahindra Maha season campaign recently introducing ground-breaking offers for the famer community.

Customers who pay their minimum advance for the Mahindra tractors before 31st of October 2021 and complete total payment by 31st of December 2021 will stand a chance to win LOVOL harvester from DIMO. DIMO Agri Machinery Division will also offer free Rotervator for each Mahindra Yuvo 4WD tractor purchase and Rs 150,000 discount for the Rotervator when purchasing Mahindra Yuvo 2WD tractor during Maha season.

Mahindra Maha season campaign also includes radio campaign which was commended on 16th August targeting main radio channels Hiru, Derana , Neth FM and Soorian FM . Tapping Farmer community heavily engaged in the digital media, division also commenced its Maha season digital campaign on 13th August creating awareness on the offers and the special features of the different  Mahindra tractor models. DIMO Ovita with Mahindra infotainment program which was live streamed through Mahindra tractors by DIMO  FB page was the launching pad for the Maha campaign. This program educated customers on Mahindra tractors with popular personalities and following the success of the program company made arrangements to telecast DIMO Ovita with Mahindra in Suwarnavahini as a special episode on 20th August.

Campaign also supported with marketing collaterals such as leaflets, banners, dealer branding to increase the brand visibility in every customer touch points.