DIMO Agri Machinery Division launched “DIMO Ovita with Mahindra tractors” a brand new online infotainment experience to improve the engagement level with the target audience during this pandemic situation while offering the audience chances to win fabulous gifts from DIMO.
The first live show of the “DIMO Ovita with Mahindra tractors” will be broadcasted live on 1st of March from 7.00 pm through Mahindra Tractors by DIMO Facebook page and DIMO Lanka Facebook Page. The show will be hosted by popular comedians Podi Malli and Chooti Malli. This live show will feature entertainers such as Shanudrie Priyasad, Ratta and many more who have become household brands in the hearts of Sri Lankans.
The main idea of the event is to launch two special offers for “Yala” season and receive maximum traction online with a post event boosting plan aiming the target audience.
At the opening session of the live event Podi Malli and Chooti Malli will create awareness about the event and encourage the digital audience to keep in touch throughout the day, by letting them know what they get in return.
Further Podi Malli and Chooti Malli will explain and educate the audience about the technical aspect of Mahindra tractors with the help of an expert.
DIMO Agri Machinery Division plans to establish this as a monthly programme to educate its target audience during both Yala and Maha seasons.