DIMO Agri Machinery Division sponsored and participated at the ‘SIRASA WASANTHA UDANAYA’ Avurudu program which was held on 7th April 2018 at Salgadu Ground Anuradhapura. Cultural events and traditional Avurudu games were held during the day and in the evening Sirasa Wasantha Kumariya contest and Rajarata Maha Goviya award presentation were held. Rajarata Maha Goviya was selected from a competition conducted by Ministry of Agriculture and Agrarian Service Department. A Mahindra YUVO Tractor was given as the award for the winner of the Rajarata Maha Goviya Competion. The award was sponsored by DIMO Agri Machinery Division.
Hon. Duminda Disanayaka – Minister of Agriculture was the chief guest of the event. Mr. D.P.G. Kumarasiri (District Secretary – Anuradhapura), Mrs. Needra Weerasingha (Group Director – Electronic Media Business – MTV Channel (Pvt)Ltd), Mrs. Lakshmi Jayasingha (CEO – MBC Networks (Pvt) Ltd), Mr.Chandana Sooriya Bandara (Channel Head – Sirasa TV) and Mr. Sajith Rathnayaka (Channel Head – MBC Networks) participated at the event. Mr. Amal Thilakarathana (Business Unit Manager – DIMO Agri Machinery Division), Mr. Hemantha Bandara, Mr. Isuru Siriwardana, Mr. Dinuk Perera, Mr. Ajith Kotapola, Mr. Milinda Fernando, Mr. Chiranda Madushanka, Mr. Udaya Jayasundara and Mr. Janaka Bandara participated at the event representing DIMO Agri Machinery Division. Prior to the event, 10 days of Street Promotion Campaigns were held in several areas of Anuradhapura.
This program was conducted with the aim of building the Mahindra Tractor brand and increase awareness and visibility of Mahindra Yuvo Tractor. SIRASA TV and SIRASA FM represented as the official media partners of this program. Media live updates, radio advertisements, television advertisements, brand endorsements, leaflet and promotional material distribution were done in order to meet the objectives of the program.