Bosch 2012 Fact Sheet

Thursday, May 24th, 2012


– Bosch Group strategy: Maintain profitable growth. Leverage financial independence. 3 pillars: Global footprint; focused diversification; high level of innovative strength ($5 billion invested in R&D in 2011; 16 patents/working day). Growth evolved from development of strong core business. Cultivating core competencies through deliberate acquisitions and by setting up new business areas. Robust focus on environmental protection and energy efficiency (products represented about half of R&D spend and over 40 percent of sales in 2011).

– Bosch Development 2011: Globally the company developed positively in 2011, de-spite special events. Bosch achieved record sales and its second highest rate of growth since 2000. Bosch return on sales at 5 percent, impacted by increased raw material prices, currency effects and its significant up-front investments in the areas of electromobility and renewable energy activities.

– Regionally, sales in the Americas increased 7 percent to the prior year, well above GDP growth rates. In North America, the company reached its highest level of sales in the past decade. In South America, sales increased by 11 percent. Associate numbers developed positively in 2011, with 1200 added in North and South America. Strong recovery within the automotive and industrial sectors contributed to the result. Despite market volatility, profitability was maintained in both regions. Approximately 2500 Bosch associates are working in R&D in the Americas and this figure is expected to grow to 2800 by end 2012. 2011 investments totaled 350 million euros ($487 million) in the Americas.

– Outlook 2012: Bosch expects to see modest sales growth between 3 and 5 percent globally, due to global economic uncertainty. However, the return on sales is ex-pected to improve on the basis of innovative products, progress with respect to costs, and lower burdens. North America GDP growth of 2 percent is expected in 2012, while GDP growth of more than 4 percent is expected in South America. We are optimistic that the Americas will yield double-digit growth in 2012 (local currencies). Significant investment in future growth activities for 2012 in the automotive, industrial and building technology sectors planned.

– Long term: We aim for the Americas to account for 20 percent or more of the Group’s total sales. The Group will continue its investment and focus on technology and services aligned with key market trends (e.g., fuel economy, driver convenience, connectivity, energy efficiency, local solutions, infrastructure and mining).

About Bosch:

In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy, healthcare telemedicine and software solutions. Having established a regional presence in 1906, Bosch employs over 23,000 associates in more than 100 locations, with sales of $9.8 billion in fiscal year 2011. For more information, visit

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, more than 300,000 associates generated sales of 51.5 billion euros in fiscal 2011. The Bosch Group comprises Robert Bosch GmbH and its roughly 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.2 billion euros for research and development in 2011, and applied for over 4,100 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial. Further information is available online at

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