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We will continue to partner with best-in-class Principals and develop enduring relationships. Whilst strengthening existing relationships, we continuously seek to add new Principals to our fold.

Our Principals underpin the DIMO brand. That we are able to offer world class products of real value, which in turn add value to the lives of consumers, is only possible because of the help and support of our Principals. The DIMO ethics ensures that all contractual obligations with our Principals are honored, to the letter. We also invest substantially, financially and by way of human resources to add value to the world class product offers we make.