At a press conference hosted by the New York International Auto Show and Bridgestone Corporation, the Mercedes-Benz S-Class was declared the 2014 World Luxury Car.
This is the first year for the World Luxury Car award. This new category was created to acknowledge higher-priced premium models selling in more limited numbers worldwide.
This year’s winner was chosen from an initial entry list of 10 prestigious cars from all over the world, then a short list of three finalists: the winner as well as the Bentley Flying Spur and the Range Rover Sport.
“It is not only our customers who expect a new S-Class to set standards – but also the journalists,” says Prof. Thomas Weber, Member of the Board of Management Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development. “The success of the S-Class in this category makes us very proud indeed, and once more demonstrates that we have met these expectations.”
The World Car jurors observed that, “Mercedes dominates the big luxury sedan market worldwide and the challenge of the sixth-generation S-Class was to be even better than the fifth-gen model. They did it by creating a car so far advanced in this segment that competitors pretty much have ceased trying to go head-to-head with the S. The exterior is completely new and the interior is spectacular on a whole new level”.
Vehicles are selected and voted on by an international jury panel comprised of sixty-nine top-level automotive journalists from twenty-two countries around the world. Each juror was appointed by the World Car Steering Committee on the basis of his or her expertise, experience, credibility, and influence. Each juror typically drives and evaluates new vehicles on a regular basis as part of their professional work. Through their respective outlets they collectively reach an audience of many millions world-wide.