TATA PRIMA Range was launched on 03rd April 2013 under the patronage of Mr. Ranjith Pandithage, Mr. R.T. Wasan (Head of International Business – Commercial Vehicles, TATA Motors), Mr. Rudrarup Maitra (Regional Head South Asia & Far East TATA Motors), Mr. Ajit Algama, Mr. Gladwin Peries, Mr. Mohan Pandithage, Mr. Suresh Gooneratne, Dr. Harsha Cabral, Mr. Manil Jayasinghe, Mr. Vijitha Bandara and Mr. Arup Baruah. Furthermore Sri Lankan T20 Captain Mr. Dinesh Chandimal graced this occasion.
The TATA PRIMA range is the most technologically advanced offering in the Medium and Heavy Commercial Vehicles segment, from TATA Motors. The models introduced in Sri Lanka are the TATA PRIMA 4023 LX (4X2), TATA PRIMA 4923 LX (6X4), TATA PRIMA 4028 ( 4X2), TATA PRIMA 4938 (6X4), TATA PRIMA 4038 (4X2) and the TATA PRIMA 4928 (6X4), which are primarily targeted at container movement, cement transportation and the gas logistics across the island. With their power, speed, carrying capacity, operating economy and trims, they will introduce new benchmarks to the Sri Lankan market and match the best in the world in performance.
The event was held at Nelum Pokuna Mahinda Rajapaksa Theatre. More than 350 guests participated at this event to witness the amazing video mapping used to launch the vehicle.