Freedom is a state of mind. The Jeep® is back

Monday, March 23rd, 2015

The iconic Jeep brand is recognized the world over – forever tied to freedom, capability and adventure. DIMO relaunched the Jeep Brand 21.03.2015 at the Jet wing Blue Hotel (Beach), Negombo. Jeep enthusiasts and their families witnessed a great demonstration of the off-road capabilities of Jeep vehicles, on a custom built track on the beach. Fireworks, unlimited entertainment, launch of the Jeep Club and a great collection of old and new Jeeps made the evening a memorable one.
“There’s Only One. Jeep.”

(Press Release: March 2015)

Freedom is a state of mind. The Jeep® is back.

The iconic Jeep® brand is recognized the world over — forever tied to freedom, capability and adventure. Every Jeep® vehicle has a unique story to tell, with a rich heritage that links back to the original Willys MA. DIMO recently had a spectacular event at the beachfront of Jetwing Blue to familiarize and introduce the new Jeep® range to customers.

The word ‘Jeep’ is a household name in Sri Lanka. Every SUV is referred to as a Jeep®. Such is the familiarity and deep rooted association that one brand has had on Sri Lanka’s automotive vocabulary, starting from the Willys decades ago. However there is only one brand which can legitimately use that word, with a rich history that no competitor can even come close to.

Over 150 customers and their families gathered at the beach to witness the on-road & off-road capabilities of Jeep®. The event showcased the 2015 Jeep® Grand Cherokee, the 2015 Jeep® Cherokee, the Jeep® Compass and the ever famous Jeep® Wrangler. A part of the beach stretch was converted on to a test track that tested the Jeep’s capabilities on different terrains such as mud, rock, sand and logs. Customers had the opportunity to test drive the brand new range of Jeep® vehicles as well as their own vehicles on this test track. The day also marked the inauguration of the Jeep Club of Sri Lanka, a club established by likeminded enthusiasts, keen on wandering the wilderness, spreading the wings of freedom while pushing their Jeeps beyond the limit.

Jeep® owners have long known that Go Anywhere, Do Anything® is a way of life — not just a marketing slogan. The legendary lineup of Jeeps, allows each owner to create their own timeless story. Moreover, Jeep® is a versatile vehicle. It permits you to take on different situations and allows you to enjoy each one of them. Though having made a name for off-road driving, Jeep is actually an everyday vehicle – a

DIMO was represented by Mr & Mrs Ranjith Pandithage (Chairman & Managing Director), Mr Gahanath Pandithage (CEO), DIMO Directors and other senior management. Mr Rajeev Pandithage (Head of Jeep® Sales and Parts) and Mr Tharanga Gunawardena (Head of Jeep® Service) and Jeep® sales, parts and service teams were also present at the event.

Built on more than 70 years of legendary heritage, Jeep® is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep® vehicle lineup consists of the Cherokee, Compass, Grand Cherokee, Patriot, Wrangler and Wrangler Unlimited. The Jeep® brand recorded sales of more than 1 million units across the globe in 2014, setting a new all-time record for the third consecutive year.  In addition to its 39 percent global increase, Jeep® sales rose 41 percent in the U.S. in 2014, with a record 692,348 total sales. Jeep sales rose 40 percent in Europe and 42 percent in the Asia-Pacific region in 2014.

Designed for peak performance in rugged conditions. Jeep® is created for living life without limits. For open-air enthusiasts who long to nurture their sense of adventure, for families who delight in the call of the wild, for those who yearn to head for parts unknown, your love of the outdoors is reflected in everything you do. You’re authentic, enthusiastic and always ready to meet the world with your feet firmly planted on the ground, in the mud, or rising up to reach the mountain’s highest crest. Passion, freedom, and adventure are the powerful values at the very heart of the Jeep® brand. Since 1941, the Jeep® name has been globally renowned for rugged outdoor adventure without comparison or compromise. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

More information about the Jeep® Brand in Sri Lanka can be found out on and newly launched Jeep Facebook page


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