Jeep recently partnered with “Pedal Pushers”, the organisers of “Colombo Cycle Fun Ride 2015” as the main sponsor. The Colombo Cycle Fun Ride is an annual ride initiated in 2011 and now in its 4th successive year growing with popularity and commitment across all age categories, with the vision and intention of installing the value of cycling as a sport, while constantly promoting a healthy lifestyle into a ‘green’ or eco-friendly sport in Sri Lanka. The group has now expanded to include a membership of 180 riders and have with no doubt been going places and influencing the lives of young and old alike with its regular rides off-road and on-road throughout the week and its active fan base across social media.
For this annual event, the Jeep Wrangler was used as the lead vehicle to marshal over 500 riders for a 24KM rally in Colombo. The event was flagged off at the Race Course by Mr. Rajeev Pandithage – General Manager Chrysler Jeep and the rally went through the heart of the Colombo city. The rally finished at the Race course itself where a carnival atmosphere was evident with Cycle Competitions taking prominence. Jeep displayed the All new Jeep Cherokee and the Jeep Wrangler.