“Tata GenX Nano Conquer Colombo is Colombo’s very own amazing race that spans across Colombo and comprehends a wide spectrum of activities, both challenging and entertaining. It was designed to test the strength, endurance, teamwork and strategic thinking but had examined the knowledge of this beautiful city within a limited time frame”. In line with the concept of the event, DIMO tagged along with the organizers as the “Title Sponsor” for “Tata GenX Nano Conquer Colombo” providing a much excited experience to the participants. The objective of this activity was to reach the Youth Target Group and get them engaged in exploring the test drive experience of the Tata GenX Nano Automatik in terms of healthy brand building in Sri Lankan Market.
Along with the title sponsorship, an exclusive challenge was designed called the “Tata GenX Nano Test Drive Challenge” where the participants were directed to the Lake House Car Park through a clue sheet. Two obstacle tracks were arranged in such a way taking advantage of the Tata GenX Nano’s “Lowest Turning Radius” to drive the car in between the cones in a Zig-Zag direction and ending up in a shape of a number 8. The objective of this challenge was to provide a unique test drive experience to the participants, giving them a feeling of a smooth drive with sharp turns especially showcasing the ease of driving in traffic. Connecting engagement on Digital Platforms, the participants were required to finish the test drive, take a group selfie and post in the “Tata GenX Nano Test Drive Challenge” event page on Facebook along with a Test Drive Review expressing the Test Drive Experience. A total of 150 test drives and 130 facebook posts were gathered during the day. The opening & closing ceremonies were held at Nelum Pokuna.