The Jeep® brand and the virtual game heroine Lara Croft, played by Angelina Jolie, showed off their capabilities like never before with a customized Jeep Wrangler Rubicon in the box office smash, “Lara Croft Tomb Raider: The Cradle of Life.”
“We view Jeep as the perfect partner in this film because the brand’s attributes are a natural fit with the Lara Croft character,” said Lisa DiMarzio, Senior Vice President, Worldwide Marketing Partnerships, Paramount. “Lara embodies Jeep core values: authenticity, mastery, adventure and freedom.”
“To create the vehicle, we took the ultimate off-road machine, a Jeep Wrangler Rubicon, and tailored it to fit what aristocratic Lady Lara Croft, would need to do her job as a tomb raider,” said Trevor Creed, Senior Vice President, Product Design, Chrysler Group. “This specialized vehicle includes original Rubicon features, after-market components used by many off-road enthusiasts and unique never-before-seen custom features.”
Lara’s unique vehicle (three were built for the film) boasts an array of functional modifications, such as a roll cage with grab bars, a skid plate with simulated HID lighting and an interior with specially designed gauges, shifters, instrument panel, console and door trim. The aftermarket components used to complete the Lara Croft’s Jeep Wrangler Rubicon include Hanson Enterprises front and rear bumpers, Mickey Thompson 35” Baja Claw tires and Classic II wheel with bead locks, Skyjacker four-inch skyjacker Double Flex suspension lift, Warn winch and Bushwacker riveted fender flares.
“Wrangler is the icon of the Jeep brand and continues to be the original “go-anywhere do-anything” freedom machine that provides maximum versatility and performance,” said Jeff Bell, Vice President Jeep, Chrysler Group. “In the movie, this vehicle is showcased in many rugged and extreme situations, highlighting key strengths of the brand in a new and exciting way. “You’ll see the Jeep driving 80 mph across harsh desert and jungle terrain without any difficulty. That’s real Jeep 4×4 capability and that’s Jeep adventure.”