DIMO sponsored the “33rd Annual Academic Congress of the College of Anaesthesiologists and Intensivists of Sri Lanka and 13th SAARC-AA Congress which was held at BMICH from 24th to 26th February 2017. Our High TEC trade stall was well attracted and one of the most visited Stall by the Professionals, in which we created a platform for Anaesthesiologists in the SAARC region to Share their experiences of the Brand DRAGER. Furthermore, it was evident that the Brand penetration both in “DIMO & DRAGER”, was tremendous amongst the participants of the Congress.
It was mainly focused on introducing the new developments in products & technologies which was innovated by our principal – Drager and to increase awareness amongst the medical Fraternity. Thereby to elevate existing loyalty of the brand whistle addressing the potential new markets.
More than 800 Anaesthesiologists and Intensivists of the region were registered for this congress. It was a great success and we too achieved our objectives in sponsoring this event.