TATA GenX Nano Y FM Mega Savari campaign was flagged off on 12th July 2016 at Negambo central bus stand premises. The program was started ceremonially. TATA GenX Nano vehicles were displayed and the public was offered test drives. TATA GenX Nano Y FM Mega Savari will touch hundred major towns in fifty days all over the island. The main object of the campaign is to position the TATA GenX Nano as the Sri Lankan youth car.
TATA Passenger Car team together with Y FM (Youth Radio Channel) and National Development Bank (NDB) hosts the event.