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Mercedes-Benz and Saatchi & Saatchi Sri Lanka win Silver for MercMyRide with Uber at the ACEF Awards

May 18, 2016

Following the success of MercMyRide, Sri Lanka’s first on-demand luxury ride experience with Mercedes-Benz and Uber, the creative agency behind the idea, Saatchi & Saatchi Sri Lanka was awarded a Silver for its “Successful Use of Technology” in the BTL Category at the Asia-Pacific Customer Engagement Forum & Awards held at The Westin Mumbai Garden City Hotel in India on the 29th of April. This is the first time a Sri Lankan brand has won an award in this category for customer engagement.

Founded in 2012, the Asia-Pacific Customer Engagement Forums & Awards hosts one of the continent’s largest communities of customer engagement and advocacy professionals, who recognise effective work across India, Sri Lanka and GCC Countries.

The strategic brand collaboration with Uber allowed Mercedes-Benz to deliver a new-age experience to Sri Lankans using the state-of-the-art technology found in the global on-demand mobility app. With a central command center, live film crew and connected vehicles, the experience featured multiple levels of real-time collaboration to deliver a premium service to all passengers. Salesmen from the Mercedes-Benz team personally chauffeured each vehicle, sharing the excitement as they surprised riders on a Valentine’s experience like no other.

MercMyRide was conceptualized, executed and promoted using only digital and experiential platforms – a testament to the growing convergence of automobile engineering and technology worldwide. With only 4 days of pre-promotion, the experience earned over 25,000 impressions on Uber Sri Lanka’s Twitter page alone. A video of the experience, which was later posted on the popular Mercedes-Benz Sri Lanka Facebook page, was shared over 320 times and reached

over 180,000 people in just 5 days. The use of social media further enhanced customer engagement, with Mercedes-Benz recording a 20% increase in amount of people reached through Facebook.

Speaking on the win, Dushantha Ahangama, CEO at Saatchi & Saatchi Sri Lanka said, “This is an amazing achievement. I am extremely proud of how much our partnership with Mercedes-Benz has flourished and look forward to producing more great work together in the future.”

Rajeev Pandithage, General Manager – Sales and Parts at Mercedes-Benz Sri Lanka added,“We are thrilled with the win. As the first Sri Lankan brand to win in this category, this is not only a testament to our great partnership with Saatchi & Saatchi, but recognition of our joint efforts to engage with a new generation of Sri Lankans through new-age marketing platforms such as the Mercedes-Benz Sri Lanka social media pages and Uber’s reputed on-demand technology. The future looks bright, and we are delighted to work with an innovative agency that can take us there.

”Bhavik Rathod, General Manager, Uber said, “At Uber, we’re always looking to give our riders the best possible experience. MercMyRide is an example of one such experience. We’re truly

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happy that everyone here in Sri Lanka loved this idea, and proud of the win. Here’s to many more!”

The MercMyRide experience can be viewed at: t.uber.com/mercmyride or on the Mercedes-Benz Sri Lanka Facebook Page

A record 646 stars shine at the Mercedes-Benz Pageant 2016

May 5, 2016

The 26th Mercedes-Benz Pageant was held on a Saturday, 30th April 2016. A total of 646 Mercedes-Benz vehicles came under one roof at BMICH shattering all previously held records, and once again proving that Mercedes-Benz is the most beloved luxury automobile brand in the country.

With live music by Flame, sumptuous food, ample games, a kiddies corner for all the families, and a display of the latest range of Mercedes-Benz passenger and commercial vehicles the guests were occupied throughout and had the opportunity to mingle with like-minded individuals and share thoughts about the three-pointed star. The organisers of the Mercedes-Benz Pageant, the Mercedes-Benz Club of Sri Lanka were present to help classic car enthusiasts with their requirements and discuss the latest trends prevailing in the world of classics.

The latest Mercedes-Benz fleet was on display, highlighting the Mercedes-Benz GLS the seven seater luxury SUV, Mercedes-Benz GLE Coupe, the mammoth Mercedes-Benz Actros and the E-Class display, which displayed the 9 generations of the said model dating from 1953.

Fifteen categories of vehicles were judged based on condition and period correct restoration. The followings were the models judged.

Pre-War, 170 V, 170 S, 180 A, 180 B, SL-Old, W 110, W 111/W 112, W 108/ W 109, W 114/W 115, W 116, W 123, W 124, W 126, W 201, W 202

Apart from the categories that were judged, there were 17 models which were included in a raffle where the winners were given a Mercedes-Benz goodie bag. The following models were included in the raffle : W203, W 204, W205, W210, W 211, W 212, W 140, W 220, W 221, W 222, Sports cars, CLS, A-Class, B-Class, SUV, CLA and Commercial vehicles.

The 26th Mercedes-Benz Pageant was held on a Saturday, 30th April 2016. A total of 646 Mercedes-Benz vehicles came under one roof at BMICH shattering all previously held records, and once again proving that Mercedes-Benz is the most beloved luxury automobile brand in the country.

With live music by Flame, sumptuous food, ample games, a kiddies corner for all the families, and a display of the latest range of Mercedes-Benz passenger and commercial vehicles the guests were occupied throughout and had the opportunity to mingle with like-minded individuals and share thoughts about the three-pointed star. The organisers of the Mercedes-Benz Pageant, the Mercedes-Benz Club of Sri Lanka were present to help classic car enthusiasts with their requirements and discuss the latest trends prevailing in the world of classics.

The latest Mercedes-Benz fleet was on display, highlighting the Mercedes-Benz GLS the seven seater luxury SUV, Mercedes-Benz GLE Coupe, the mammoth Mercedes-Benz Actros and the E-Class display, which displayed the 9 generations of the said model dating from 1953.

Fifteen categories of vehicles were judged based on condition and period correct restoration. The followings were the models judged.

Pre-War, 170 V, 170 S, 180 A, 180 B, SL-Old, W 110, W 111/W 112, W 108/ W 109, W 114/W 115, W 116, W 123, W 124, W 126, W 201, W 202

Apart from the categories that were judged, there were 17 models which were included in a raffle where the winners were given a Mercedes-Benz goodie bag. The following models were included in the raffle : W203, W 204, W205, W210, W 211, W 212, W 140, W 220, W 221, W 222, Sports cars, CLS, A-Class, B-Class, SUV, CLA and Commercial vehicles.

The occasion was graced by the German Ambassador to Sri Lanka His Excellency Dr. Juergen Morhard and his wife as special invitees while the Chairman of DIMO Mr. Ranjith Pandithage, the Board of Directors of DIMO, and the GMC committee were also present.

The occasion was graced by the German Ambassador to Sri Lanka His Excellency Dr. Juergen Morhard and his wife as special invitees while the Chairman of DIMO Mr. Ranjith Pandithage, the Board of Directors of DIMO, and the GMC committee were also present.

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