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March 4, 2016

Jeep SLARDAR 1000 Rally, kicked off on the 19th of February 2016 from DIMO 800, bringing light to a significant sporting feat in the form of a first ever TSD Rally Championship in Sri Lanka. Jeep Sri Lanka proudly joined hands with SLARDAR as the title sponsor for the Rally Championship which involves 3 tough terrain rallies which brings on board skilled drivers from around the country to take part in this mega sporting spectacle. The Jeep SLARDAR 1000 rally kicked off at DIMO 800 and went on for 2 gruelling days along the routes of Kurunagala, Kandy, Avissawella and back to Colombo spanning 1000 Kms.

8 Jeeps customers took part in the rally forming 2 teams and was able to sweep away with many wards. Of the overall results, 5 Jeep Wranglers were among the top 10 places further proving the capability of the Jeep brand considering the rally taking place in one of the toughest terrains in the island. Mr. Dan de Silva and Mr Aloka de Silva  from Team Jeep became 5th and 7th  respectively from the overall results where the former won the 1st stage as well. Team Jeep back crew was present throughout the rally providing excellent backup whenever needed. Mr Niroshana de Silva Mr Tharanga Gunawardena and Mr Harin de Silva represented DIMO at the award ceremony which was held at the DIMO 800 auditorium on the 21st of February 2016.

Mercedes-Benz Star Experience in Kandy

March 2, 2016

The “Star Experience”, where Mercedes-Benz enthusiasts meet was held in the hill capital of Sri Lanka, Kandy, at the Far Pavilion Terrace of the Earl’s Regency Hotel on the 26th of February 2016, attracting over 125 Mercedes-Benz and Jeep enthusiasts. This was the 9th Star Experience event organized with the previous events being held around the island with the intention of introducing the latest Mercedes-Benz, Jeep and Chrysler vehicle range and to create awareness on ‘DIMO Premier’, the certified pre-owned vehicles from DIMO.

With the intention of creating awareness and increase engagement, 3 vehicles were branded with the Mercedes-Benz Star Experience logos, and were strategically displayed at key locations in Kandy two days prior to promote the brand, to promote the Mercedes-Benz Star Experience and to attract new customers. These vehicles included the Mercedes-Benz C Class, Mercedes-Benz Citan and the Jeep Wrangler. This promotion paid off as we were able to create much enthusiasm and generate inquiries prior to the headline event, The Mercedes-Benz Star Experience.

The guests were exposed to the entire Mercedes-Benz Passenger and Commercial vehicle fleet, while indulging themselves in a sumptuous buffet spread. The Mercedes-Benz C-Class, Mercedes-Benz E-Class, Mercedes-Benz S-Class, Mercedes-Benz GLC, Mercedes-Benz GLE, Mercedes-Benz Citan, Mercedes-Benz Vito and the Jeep Wrangler were on display. The event was graced by Mr. Ranjith Pandithage, Mr. Vijitha Bandara and Mr. Rajeev Pandithage while the Mercedes-Benz team was also present to make the night memorable.