Strategic Enterprise Management Agency and Ministry of Agriculture organized the “Agriculture Educational and Trade Exhibition” from 6th – 8th March 2016 at the BMICH. The exhibition was held parallel to the launch of the national programme which is to make a “Toxin Free Nation” with food security and sustainable agriculture. All agriculture related government agencies and individuals participated at the event. His excellency the president, Hon. Prime Minister together with Founder of the programme, Ven. Athuraliye Rathana Thera, Agriculture Minister Duminda Dissanayake, former Prime Minister D.M.Jayaratne, ministers, parliamentarians and provincial agriculture ministers. Approximately 10,000 people visited the 3-day exhibition.
Mercedes-Benz and Uber surprise Colombo with Sri Lanka’s first ondemand luxury ride experienceMarch 8, 2016
On February 13th 2016, Mercedes-Benz Sri Lanka adorned the streets of Colombo with super-luxury vehicles in a Valentine’s experience unlike any other. Teaming up with Uber, the supercharged brand syndicate surprised riders with MercMyRide/UberSURPRISE – Sri Lanka’s first on-demand luxury ride experience.
The sporty-chic C200 and the elite S400 Hybrid were just two of the many vehicles that set out to give the people of Colombo the surprise of their life. All it took was an Uber request and a few lucky minutes later, a sleek and sumptuous Mercedes-Benz would take their breath away. Filled with lavish gifts including fresh roses, bespoke chocolates and extravagant bottles of Chandon Brut, every passenger indulged in their own cocoon of luxury for the night. In a span of just 4 hours, Mercedes-Benz gave
couples the perfect gift of romance, transported vacationing tourists, CEOs and even a local celebrity.Over the course of its illustrious history, Mercedes-Benz has always been committed to the best in technology and innovation, and MercMyRide/UberSURPRISE was no different. The strategic brand collaboration with Uber allowed both brands to share world-class resources and expertise for a new-age experience that adopted non-traditional marketing methods. With a central command center, live film crew and connected vehicles, the experience featured multiple levels of real-time collaboration to deliver a premium service to all passengers.
Leading the collaboration was Saatchi & Saatchi Sri Lanka, one of the partner agencies assigned to the Mercedes-Benz account by its local parent company Diesel and Motor Engineering PLC (DIMO), one of the German automaker’s oldest authorised distributors in Asia.
“Adopting a digital and experiential approach has given Sri Lanka’s always-online generation an opportunity to be a part of Mercedes-Benz,” commented Rajeev Pandithage, General Manager – Sales and Parts at DIMO. “While the older demographic are the proud owners of our vehicles, the younger generation are the voice of Mercedes-Benz and its future, so it is important that we welcome their opinions and engage with them on familiar platforms that help build long-term loyalty and respect for the brand.”
Mr. Pandithage added, “As the world witnesses the growing convergence of automobile engineering and technology, we are delighted to have partnered with Uber to deliver only the best for their rapidlygrowing rider base in Sri Lanka. Delivering the MercMyRide experience entirely through Uber’s state-ofthe-
art platform has proved successful in engaging with a new generation of Sri Lankans and augmented our market leadership for the years to come.”Sajiv Panditha, Head of Planning and Innovation at Saatchi & Saatchi Sri Lanka said, “The brand
chemistry between Mercedes-Benz and Uber offer the perfect opportunity to do something Sri Lanka has never seen before. Combining an iconic heritage of innovation with disruptive technologies has enabled us to inspire the future of how brands engage with consumers.”Shyala Smith, Associate Creative Director at Saatchi & Saatchi Sri Lanka added: “MercMyRide with
UberSURPRISE was conceptualised, promoted and executed using only digital and experiential platforms.Having fully embraced these two rapidly-growing mediums, Mercedes-Benz have taken a great leap
forward for Sri Lanka and set a new benchmark in brand communications for the country.”To look back at action from MercMyRide/UberSURPRISE, watch the experience video at https://www.youtube.com/watch?v=-rRkywts5Hc&feature=youtu.be or browse through the photos on the Mercedes-Benz Sri Lanka Facebook Page.
CEB Grid Substation Opening at MahoMarch 4, 2016
DIMO (Pvt) Limited together with Siemens India completed 3 Grid Substations in Maho, Naula and Puttalama. The opening ceremony of Maho Grid Substation was held on the 1st of March 2016. Hon. Minister Ranjith Siyambalapitiya (Minister of Power and Renewable energy), Hon. Minister T.B Ekanayake (State Minister of Lands), Dr. Suren Batagoda (Secretary to the Ministry of Power and Renewable energy) and Mr. Anura Wijepala (Chairman – CEB) graced the event while Mr. Sarath Algama, Mr. Janaka Rodrigo, Mr. Sahitha Silva, Mr. Anura Wijesinghe, Mr. Hemal Rathnayake and the Staff Members from DIMO Kurunegala Branch represented DIMO.