Diesel & Motor Engineering PLC (DIMO), the sole distributor for MRF Truck and Bus Tyres in Sri Lanka, hosted the top 50 dealers and their families at the Jetwing Beach and Jetwing Blue hotels recently for the Annual DIMO-MRF Tyre Channel Partner Convention 2015. The gala awards ceremony took place at Jetwing Blue hotel with the presence of the DIMO Management, MRF Country Representatives and the Tyre Division Team.
Out of the top 50 channel partners, the top ten partners were awarded with a return air-ticket to Switzerland while the rest of the forty dealers were awarded with a return air-ticket to Singapore. The awards ceremony was a colorful and an extravagant event. Singing by Soul Sounds, dancing by Prashadi, drum display by Nadro, comedian acts and musical band “Waayo” made the evening, one not to be forgotten.
The channel partner convention was graced by Mr Ranjith Pandithage (Chairman/Managing Director – DIMO), Mr Channa Weerawardane (Director – DIMO), Mr Suresh Gooneratne (Director – DIMO), Mr Sarath Algama (Director – DIMO), Mr Krishantha Peiris (MRF Residence Manager), Mr Anas Mohamed (DGM-Commercial Vehicle Tyres), Mr Ramesh Somaratne (DGM-Passenger Vehicle Tyres) and several members of the GMC of DIMO. All channel partners and their families were given MRF branded T-shirts, while especially made MRF Junior Fan T-shirts were given to all children. The event kicked off with the “ගමේ කඩේ” (Game Kade) concept where the invitees were given a different experience to taste traditional food and drinks. The Channel Partners then gathered for a group photo and were then escorted by Nadro drummers to the Jetwing Blue Ballroom to the Award Ceremony. The ceremony commenced with a warm welcome by Mr Ranjith Pandithage where he highlighted the importance of selling high quality tyres such as MRF Truck and Bus Tyres ensuring the safety of the passengers. Also he highlighted the exceptional after sales services instigated by DIMO for all the customers.
On Sunday, channel partners and their families got the opportunity to get involved with games and activities. There were competitions for the kids and the adults where everyone actively took part. Many gifts were given away to children, wives and gents. The highlight of the day was the MRF Tyre rolling competition – where channel partners underwent a tough physical challenge to roll MRF tyres a distance of 50m. A special cookery demonstration was also carried out by the Head Chef of the Jetwing Blue Hotel. The two-day event came to a conclusion with giving away of MRF souvenir mugs for the channel partners as they checked out from the hotel after Lunch. The top 50 dealers and families were given a memorable experience by DIMO during the two-day program.
MRF Truck and Bus tyres are the market leader in Sri Lanka among commercial vehicle tyres. MRF is one of the leading tyre manufacturers in India, spending the largest amount on research and designing with leading design and testing laboratories and with more than 300 engineers and scientists.
DIMO is one of the leading companies in Sri Lanka representing the Best Engineered Brands around the world, which includes Mercedes-Benz, Bosch, Siemens, Michelin, Kumho and Tata. DIMO celebrated their 75th Anniversary in 2014 and was selected as a Great Place to Work for the third consecutive year in 2015.