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EUROCEMENT group awards KHD contract for new cement plant in Stavropol / Russia

April 30, 2012

Moscow / Cologne – Leading Russian cement producer EUROCEMENT placed an order for more than € 80 million with KHD for a new cement plant to be built in Stavropol, Russia. The Moscow-based EUROCEMENT group is among the top ten cement producing companies in the world.

The contract between Stavropolsky Zavod Stroitelnih Materialov, a member of the EUROCEMENT group, and ZAB Zementanlagenbau GmbH Dessau, a subsidiary of KHD Humboldt Wedag International AG, is for a new cement plant with an annual output of 1.3 million tons.

KHD’ scope will cover the EP supply of production equipment, starting from raw material crushing all the way up to cement loading / packing. KHD will also supply automation and control equipment for the new production line. In addition, the companies concluded a separate contract for erection and commissioning supervision services, which is part of the total order volume.

The project will be booked as order intake immediately upon receipt of down payment.

Source: KHD press releases

MRF starts commercial production from Rs 900 crore new tyre manufacturing facility in Tiruchi

April 27, 2012

One of leading tyre manufacturer, the Chennai-based MRF’s new Rs 900 crore tyre manufacturing facility in Tiruchi has started commercial production. The new 200-acre facility will make a wide spectrum of tyres, including truck tyres and radials, catering to both the domestic market as well as exports.

Koshy Varghese, Executive Vice Presidnt (Marketing), MRF Limited said: “We have just started the production of tyres from this new facility, both catering to commercial and non-commercial vehicles. Work on the plant is still continuing and we expect the factory to rech optimum capacity in about six months time”.

The company decided to set up the new plant in Tiruchi after all its six manufacturing facilities were operating at optimum capacity. MRF has a unit each in Arakonam and tiruvottiur in Tamil Nadu, Medak in Andhra Pradesh, besides one plant each in Goa, Puducherry and Kerala (Kottayam).

MRF, meanwhile has logged a 25 percent upward tick (YOY) in net sales at Rs 3,264 crore, with the net profit increasing 68 percent to Rs 150 crore. According to the official, the key driver of growth during this quarter came from the aftermarket business. In fact, analysts say that the replacement segment sales give pricing power to tyre manufacturers, thus enabling them to clock high margins. What is more, the prices of natural rubber also come down great measure, from the peak of Rs 240 per kilogram to the current Rs 190 a kilogram. The price dip of NR has a great impact on the operating margins, which had risen from 8.4 percent in 2011 in 2011 to ten percent currently. For automotive and related news from India, visit

Bosch’s 2012 ‘DistancePlus’ Oil Filter Consumer Ad Campaign Higlights ‘Capacity’ and ‘Effiiciency’ as Keys to Superior Filtration

Bosch’s 2012 advertising and promotional campaign for its premium performance DistancePlus oil filter line highlights the product’s unique characteristics that are designed to appeal to do-it-yourselfers (DIYers). The campaign involves extensive use of advertising in online and DIY-oriented print media, as well as promotional rebates to achieve a goal of 80 million impressions in the DIY market segment.

“‘Capacity’ and ‘efficiency’ determine the ability of a filter to do its job effectively,” said Chuck Kerrigan, Director of Marketing for Filtration Americas, Bosch’s business arm that supplies filtration products to the North American aftermarket.

“In this context, capacity means the amount of dirt a filter can hold before it gets clogged, and efficiency refers to how well it can capture the particles of dirt that it encounters,” said Kerrigan. Bosch DistancePlus oil filters can capture and hold 300 percent more dirt than some economy filters on the market and at 99.9 percent efficiency is one of the industry’s most efficient line of oil filters. This means it is able to capture 99.9 percent of particles that are 20 microns or larger – a micron being one-millionth of a meter.

“As the world’s largest supplier of parts to vehicle manufacturers and the aftermarket, Bosch is able to transfer our knowledge and experience at the OE (manufacturer) level to the replacement parts industry,” said Kerrigan. “Our engineers have worked diligently to ensure that Bosch DistancePlus oil filters are compatible with all commercially available natural and synthetic motor oils, and we provide coverage for nearly all domestic, Asian, and European cars and light trucks.”

The theme for Bosch DistancePlus oil filters, “No Filter Holds More Dirt” echoes through the entire 4-month print ad campaign that is scheduled to run from May to August. These ads are accompanied by a $3 mail-in rebate. A clever campaign, it shows rodents and other tongue-in-cheek objects presumably captured by a Bosch DistancePlus oil filter. The ads primarily target male automotive enthusiasts and upscale DIY and DIFM (do-it-for-me) car owners such as those who read Car & Driver, Road & Track and Popular Mechanics.

“With many manufacturers recommending extended drain intervals, the Bosch DistancePlus oil filter’s ability to hold up for thousands of miles is definitely suited to motorists that enjoy driving long and far,” Kerrigan said.