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“Tribute to our Champions 2012”

June 25, 2012



The departments BOSCH Power Tools, Original Equipment and BOSCH Automotive Components have organized their joint Annual Dealer Convention “Tribute to our Champions 2012” on the 15th June 2012 at Jetwing Blue – Negambo. This event was organized to recognize the best Turnover Achievers of the financial year 2011-12


180 Dealers/Distributors participated for this event with their spouses/families & this included speeches from foreign principals, awards ceremony to appreciate the winners, entertainment, cocktails, dinner & a night out stay on the 15th night at Jetwing Blue, Jetwing Sea and Jetwing Beach which were in close proximity to each other.


There were four (04) award categories – Distributor of the year, Dealer of the year, Highest Product Category Achievement & Paymaster of the year. Twenty Three (23) awards were presented to the winners by DIMO’s Chairman & Managing Director- Mr. Ranjith Pandithage, Group CEO- Mr. Gahanath Pandithage, Directors – Mr. Channa Weerawardane, Mr. Suresh Goonaratne, Mr. Sarath Algama & Foreign Principals of Bosch-India, Bosch-Singapore, WD40-Asia, Blaupunkt-Malaysia, Rane-India & SBP-India.

Official list of 2000+ uses for WD-40

May 24, 2012

Download PDF – uses for WD-40

Bosch’s 2012 ‘DistancePlus’ Oil Filter Consumer Ad Campaign Higlights ‘Capacity’ and ‘Effiiciency’ as Keys to Superior Filtration

April 27, 2012

Bosch’s 2012 advertising and promotional campaign for its premium performance DistancePlus oil filter line highlights the product’s unique characteristics that are designed to appeal to do-it-yourselfers (DIYers). The campaign involves extensive use of advertising in online and DIY-oriented print media, as well as promotional rebates to achieve a goal of 80 million impressions in the DIY market segment.

“‘Capacity’ and ‘efficiency’ determine the ability of a filter to do its job effectively,” said Chuck Kerrigan, Director of Marketing for Filtration Americas, Bosch’s business arm that supplies filtration products to the North American aftermarket.

“In this context, capacity means the amount of dirt a filter can hold before it gets clogged, and efficiency refers to how well it can capture the particles of dirt that it encounters,” said Kerrigan. Bosch DistancePlus oil filters can capture and hold 300 percent more dirt than some economy filters on the market and at 99.9 percent efficiency is one of the industry’s most efficient line of oil filters. This means it is able to capture 99.9 percent of particles that are 20 microns or larger – a micron being one-millionth of a meter.

“As the world’s largest supplier of parts to vehicle manufacturers and the aftermarket, Bosch is able to transfer our knowledge and experience at the OE (manufacturer) level to the replacement parts industry,” said Kerrigan. “Our engineers have worked diligently to ensure that Bosch DistancePlus oil filters are compatible with all commercially available natural and synthetic motor oils, and we provide coverage for nearly all domestic, Asian, and European cars and light trucks.”

The theme for Bosch DistancePlus oil filters, “No Filter Holds More Dirt” echoes through the entire 4-month print ad campaign that is scheduled to run from May to August. These ads are accompanied by a $3 mail-in rebate. A clever campaign, it shows rodents and other tongue-in-cheek objects presumably captured by a Bosch DistancePlus oil filter. The ads primarily target male automotive enthusiasts and upscale DIY and DIFM (do-it-for-me) car owners such as those who read Car & Driver, Road & Track and Popular Mechanics.

“With many manufacturers recommending extended drain intervals, the Bosch DistancePlus oil filter’s ability to hold up for thousands of miles is definitely suited to motorists that enjoy driving long and far,” Kerrigan said.