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Driving Sustainable Change
 

Chairman’s Statement

Meeting Multiple Expectations through Sustainable Entrepreneurship

Welcome to the Dimo sustainability report!

It gives me great pleasure to present to you the Dimo sustainability report for the financial year 2007/08. This is the fourth sustainability report from DIMO and outlines our efforts at meeting the aspirations and expectations of our multiple stakeholders.

Dimo’s stakeholders are many. They include shareholders, principals, employees, customers, lending institutions and every member of the larger community. As one of Sri Lanka’s leading corporate citizens we know that we have obligations to all these stakeholders and in this report we examine how the Company is progressively putting in place systems and procedures to meet these multiple responsibilities. Our goal is to add value for all our stakeholder groups in different ways and to create sustainable and productive outcomes for all.

Dimo’s sustainability strategy is an intrinsic part of its corporate strategy and is well reflected in our vision and guiding values. The sustainability report that follows looks at the impact the company has had on three key areas: the economic impact on the country & the stakeholders; the physical environment and society. It provides an insight into our philosophy on creating sustainable opportunities for all and responding to the diverse stakeholder expectations, express or implied.

Last year’s sustainability report attracted the overall second runner up award for sustainability reporting at the annual awards ceremony of the Institute of Chartered Accountants of Sri Lanka.

I hope that this sustainability report will be of interest to our many stakeholders.



Chairman
9th May 2008
 

DIMO QUALITY & ENVIRONMENT POLICY

Continuously improve our systems & processes
• Total customer satisfaction
• Develop human resources
• Conservation of resources
• Reducing waste
• Compliance to Legal Statutory and the requirements of the Principals




 

“Sustainability reporting is the practice of measuring, disclosing, and being accountable to internal and external stakeholders for organisational performance towards the goal of sustainable development. ‘Sustainability Reporting’ is a broad term considered synonymous with others used to describe reporting on economic, environmental, and social impacts (e.g. triple bottom line, corporate responsibility reporting, etc.)”

[Source: Sustainability Reporting Guidelines - Global Reporting Initiative (GRI)]

The Purpose of the Sustainability Report is to Communicate to the stakeholders the Company’s philosophy and framework on sustainable wealth creation. This also helps stakeholders to assess the Company’s role in sustainable development. It also provides an opportunity to review the adequacy of the existing framework and reflect upon improvements. The Contents of this report that follows will facilitates this process.

 

SUSTAINABILITY AT DIMO

 

Developments in knowledge, trade and technology are driving global and local change at a previously unimaginable pace. While much of this change is positive these developments have also raised new risks and challenges for populations all over
the world.

As one of Sri Lanka’s leading corporate entities we at Dimo have been proud to be both a driver and a beneficiary of this change. Our vision as a corporate entity has been to produce new opportunities and better lifestyles for all our stakeholders through our entrepreneurial activities.

We are also conscious that our operations, products and services are having new and different impacts on the economy, on society and on the physical environment. This has compelled us to re-think some of the traditional ways of doing business and influenced us to develop newer ways of entrepreneurship that add value in multiple ways to our many and constantly expanding group of stakeholders.

In this Sustainability Report we report on how our activities have been impacting on the economy, on the environment, and on society in general. It examines in some detail Dimo’s philosophy and the role in generating a larger social wealth that percolates beyond our shareholders. While the other sections of this annual report capture Dimo’s performance with regard to the more conventional aspects of corporate reporting, in this section we report in some detail on the less traditional aspects and on the less visible aspects of Dimo’s performance. By doing this we hope to enhance transparency in as complete a way as possible about all aspects of the Company’s performance. Greater transparency can only promote better stakeholder dialogue, increase stakeholder confidence in our operations, and create better opportunities for all our stakeholders.

Reporting in detail on the processes within the Company for creating sustainable wealth also enables us to assess these processes more stringently and to constantly improve the processes we already have in place.

At the global level the Global Reporting Initiative (GRI) has developed a set of concepts, a discourse and a language to facilitate greater transparency in corporate reporting. We have modeled our report partly, though not exclusively, on the GRI Framework.

This is Dimo’s fourth Sustainability Report and covers the period 1st April 2007 to
31st March 2008 and draws briefly from some of the previous reports. The Sustainability Report is prepared annually and is published as a part of the Annual Report. Any questions regarding the Sustainability Report may be directed to the Board of Directors and could be sent to dimo@dimolanka.com.

 

ORGANISATIONAL PROFILE

Details of activities the Company is involved in and the performance of all businesses of Dimo can be found on pages 16 to 36 of this Annual Report.
 

COMMITMENTS, GOVERNANCE & ENGAGEMENTS

Creating Value for all Our Stakeholders

The Company’s stakeholders are many. They consist of our customers; our employees and their friends and families; our shareholders; our business partners; our financial partners; the larger society; and generations yet unborn. Dimo’s approach to value generation has been to add value for all these stakeholders. While our primary responsibility is to our shareholders since they provide the capital to run the business, we believe that shareholders in turn benefit from the other diverse ways in which the Company generates value. As a modern corporate citizen we know that our responsibilities today extend to a larger number of groups than before and we therefore strive to build value for all these groups.

The Chain of Command

The Board of Directors is responsible for promoting sustainability within the organisation. Our report on Enterprise Governance contains the complete governance structure of the organisation. The Board has delegated the organisational oversight of sustainability to the Group Management Committee (GMC). The GMC is committed to its Quality and Environment Policy and to sustainable values and actively promotes its implementation across the organisation.

The Group Management Committee identifies and manages economic, environmental and social performance through the Quality Management System (QMS), the Environmental Management System (EMS), Task Specific Committees and the Company’s Management Information System.

The QMS has the ISO 9001 certification and the EMS has the ISO 14001 certification.

Stakeholder Dialogue

Dialogue with Dimo’s multiple and diverse stakeholders is a quintessential part of our approach to sustainable entrepreneurship. Our processes and systems have been engineered so as to enable all stakeholders to added value to decision making within the Company and their input has, over the years, been invaluable to the Company.

Participation and inclusivity are the two key values that drive our process of stakeholder dialogue. Participation at Dimo has meant not just listening to the stakeholder, but accommodating those points of view to the greatest extent possible.

Inclusivity at Dimo has meant engaging with as many stakeholders as possible. Some stakeholders naturally, such as customers and shareholders, because of the stake they have in the Company, tend to influence decision making more profoundly. Yet we have endeavoured to balance customer expectations and shareholder demands with social and environmental goals and employee aspirations. One of the challenges for us at Dimo has been to strike that fine balance amongst the demands of all stakeholder interests and ensure an equitable and sustainable outcome.

 

The Stakeholder Dialogue Process in Summary

 

Stakeholders Sustainability Issues & Concerns Process of Engagement
Shareholders
Owners
Providers of capital
Profits & Growth
Return on Equity
Annual General Meeting provides an   opportunity to review the past year’s   performance & engage in discussions   with the management
Quarterly and half yearly reports   provide a contemporary review of   performance during the year.
Employees
The key resource for competitive   advantage & sustainable growth
Individuals future is linked to the
  Company’s growth
Personal Development,
Health & Safety,
Balance between professional and
   personal life
Employee council meetings
Employee portal of the Company   network accessible to
  every employee.
Company’s ‘Open Door’ policy   encourages direct
  employees - management dialogue.
Annual Employee Surveys - voluntary   and confidential.
Employee Intranet
Quarterly newsletter
Customers
Principal source of sustenance
Product quality
Availability
Standard of after care
Availability of after care
•Customer Relationship Management  process (CRM) enables keeping in touch  with the customer on a daily basis. It  helps to respond to queries and  problems from the customer. ‘Problem  solving’ for challenges the customer  faces is also done through the CRM  process.
A Customer Satisfaction Index  maintained by each department provides  an assessment of satisfaction levels and  helps to improve problem solving  capacities within the Company.
Business Partners
Critical part of the value chain
Market share
Profitability
After care
A high speed 24 x 7 on line link enables  constant dialogue with principals. Issues  discussed include product quality,  marketing, customer satisfaction,
 ‘problem solving’ and employee  motivation.
On site visits from principals and on site  visits to principals’ location facilitate  engagement.
Community
Civil safety
Stakeholders in Sustainable   development
Social & environmental impact Dialog with Religious Dignitaries
Written & oral communications   initiated by stakeholders
Company website
 

Shareholders

The AGM provides the principal forum for shareholders to discuss performance, Financial Statements, returns, appointments and other relevant matters. The Annual Report is distributed well in advance so that the shareholders can review its contents and engage in a constructive dialogue at the AGM. Quarterly Financial Statements provide an opportunity for the shareholders to monitor progress during the year.

Price Sensitive and other Corporate Announcements are made at the Colombo Stock Exchange and are available at the CSE website. The Company secretary is available for regular consultations with shareholders.

 

Employees

The Employee Council meets every month. This forum provides an opportunity for a frank and constructive dialogue on all aspects of the Company’s operations between management and employee. The Council draws its representation from diverse sectors within the organisation and seeks to ensure that all views are given adequate representation.

Employee grievances, suggestions for improvements in business operations, communications to employees, explanation of new initiatives by the management, are among the matters discussed at these meetings. Minutes are posted on the employee portal and this enables all employees to follow proceedings of these meetings.

Dimo’s employee portal is used as a regular means of communication with each and every employee. Every employee has a portal which carries his or her personal details, shared knowledge, company events and other information. Logging on to the portal enables employees to keep abreast of events and developments within the organisation.

The ‘open door’ policy of the organisation enables any employee to meet the Chairman/CEO or any other team leader. The Company encourages open dialogue at all levels and the open door policy provides employees the opportunity to have a frank dialogue or provide constructive criticism without fear of consequences.

Employee Surveys are regularly undertaken by the Company to gauge employee opinion. Employees have the option of remaining anonymous or revealing their identity during the course of these surveys. A summary of the survey is prepared and the results are discussed at the regular Employees’ Council Meeting and the Business Unit managers meeting where action plans are prepared. The Human Resource Department follows up on the results of surveys.

For the year under review the overall satisfaction index was 55.03% which was slightly more than the previous year’s figure of 52.23%. Dimo’s staff strength is 867, of which 657 or 76% participated in this year’s survey.

The previous year 664 (or 78%) of the 862 employees participated.

At the commencement of every financial year the Chairman/CEO shares his vision and plans with all employees. This is usually done at the annual strategy presentation, which all employees have to compulsorily attend. Also at this presentation, each business unit manager shares his business unit budget for the forthcoming year with all employees. The previous year’s performance is also analysed and employee feedback is requested on the past year’s performance. This gathering ends with a lunch for all attendees.



The quarterly newsletter provides an additional way for the Company to communicate with employees and shares information on news and events within the organisation and other relevant material.

Every business unit meets at least once a month where performance is reviewed, grievances discussed and future plans assessed.
 

Principals

Principals visit the Company on a regular basis for review meetings where performance, market trends, competition issues, targets, training, resource utilisation, and other processes are discussed. Representatives of the Company also make regular visits to the principals in their home countries for a similar performance review. Both types of visits develop relationships between Dimo and our principals and explore how we could further strengthen the existing win-win situations for both.

Reports from principals are shared with the management on a regular basis. The business unit managers also provide regular feedback to principals in order to keep them abreast of all activities by Dimo. The Company has been provided access to the intranet of some principals to enable regular and easy communication with them as they are located in different parts of the world.
 

Customers

Maintaining strong and productive relationships with customers is an important aspect of Dimo’s operations. Our products and services are driven strongly by customer needs and a healthy and efficient process of engagement with customers is vital if the Company is to grow in synergy with its customers.

Dimo’s Customer Relationship Management process (CRM) is the main instrument through which the Company engages with its customers. Through CRM, Dimo maintains a constant interaction with our customers and solicits opinions and new ideas and responds to queries and problems. Problem solving in respect of particular challenges the customer may have to face is also done through the CRM process.

Our CRM process ensures that we respond instantly to customer problems. Once the problem is referred by the customer to Dimo, the Company will acknowledge the complaint on the day of referral. We then strive to provide a solution within a targeted date. In the process, the CRM department will analyse the issue from both perspectives - that of the customer and the Company - and co-ordinate the entire process until we provide a satisfactory solution to the customer.

The CRM department maintains a Customer Satisfaction Index for the business units of Dimo, This department forwards weekly reports to the Heads of the business units. These reports contain an analysis of customer responses and enable the Company to keep improving its problem solving capacity

CRM Framework


Total Number of Complaints Recorded at CRM

  April May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. March Total
2006/07 13 32 25 28 37 49 54 57 32 48 29 54 458
2007/08 24 32 24 41 43 25 24 13 14 24 24 27 305
 

Analysis of time taken to provide solutions during year 2007/08 Solutions Provided

Days less 6 more 2007/08
Total
2006/07
Total
April 17 0 6 23 13
May 15 1 21 37 32
June 17 1 9 27 25
July 11 14 14 39 28
August 23 0 15 38 37
September 10 6 16 32 49
October 12 6 12 30 54
November 05 3 5 13 57
December 06 5 - 11 32
January 10 5 4 19 48
February 12 5 8 25 29
March 11 0 6 17 54
  149 46 116 311 * 458
Total complaints included 6 complaints brought forward from the previous year. All complaints were provided with a satisfactory solution eventually.
 
Pending at Year End
Sales
Issues
Registration
Issues
Product
Issues
Parts
Issues
Service
Issues
Total
Issues
2006/07
4 - 10 8 1 23 2
1 1 2 7 7 18 7
2 - 3 3 7 15 3
1 - 4 6 3 14 16
2 2 5 9 1 19 22
2 - 2 5 3 12 34
- - 2 3 1 6 25
2 - - 2 2 6 23
1 - 3 3 2 9 19
1 - 3 9 1 14 29
1 - 3 8 1 13 20
- - 6 7 - 13 22
17 3 43 70 29 162 222
 
 

Thus far this report has considered the factors which drive sustainable change within the Company. We will now begin to focus on the ways in which Dimo has created and put into practice sustainable economic, environmental, and social systems.

The diagram below gives an overview of the different areas covered.

 

Sustainability Performance Framework

 
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