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DIMO declared the Winner at the CIMA Business Case Awards 2014

Diesel & Motor Engineering PLC (DIMO) was declared the Winner of the Chartered Institute of Management Accountants (CIMA) Business Case Awards of 2014 with their case study titled “How focusing on their purpose served our purpose”. DIMO faced intense competition amongst a host of distinguished companies such as Unilevers, Mobitel, HNB, GlaxoSmithKline, Holcim, WNS Global and many others to emerge victorious at the prestigious competition.


DIMO’s award winning business case study focused on the TATA Commercial Vehicle business incredible success story. It laid out their customer centric approach in sustaining the market share gain that they were able to achieve since the end of the war in 2009. Factual evidence was presented of how DIMO faced the challenge of intense competition and fluctuating economic factors to successfully deliver superior customer centric services. Highlighted areas of the case were the customer segmentation approach and the customer reach that the TATA team introduced to create the competitive edge that has firmly established their market share leadership.



The award ceremony was held at the Cinnamon Lakeside on the 12th of November 2014 with the Board of Directors  and the GMC in attendance.